January 16th, 2008 Richard
Eleven months ago, Mike Wesch, an Assistant Professor of Cultural Anthropology at Kansas State University created a video called “Web 2.0 .. The Machine is Using Us” and posted it on YouTube. As I type, the video has been viewed more than 4 million times.
There are a number of interesting and provocative points about the web brought up in the video, but the thing that makes it so interesting (and popular) in my view, is the way he presents the information which, of course, supports his points, in that he is using the rich media and wide distribution enabled via the web.Some of the most interesting issues he touches on in the video are: the nonlinear nature of hypertext as relates to traditional linear text; the notion of separating content from form via xml/xhtml, and its implications; automated data exchange via xml, affording sharing of information among diverse sources; and, finally, the inherent social nature of the web.