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Obamma and the Wild Web

February 24th, 2008 Richard Posted in politics, web and new media | No Comments »

There was a great article by Jose Antonio Vargas, in yesterday’s Washington post about Obama Fever breaking on the web. Vargas contends

In recent days, sites have popped up indicating that the ongoing online Obamamania has hit a wall. What kind of wall? A snarky, ironic, this-Obama-thing-has-gotten-over-the-top wall.

He then goes on to describe sites such as SenatorObamas.com and Is Barack Obama the Messiah?, interesting and negative variations on the Obama phenomenon.

I don’t see this web development is as negative as the title implies, rather it is inevitable, and it does make the important point that Obama on the web has grown way beyond the control of Obama’s campaign organizers. The web culture has taken the Obama message and facilitated it through YouTube videos like Yes I Can, and the more recent, and more entertaining, No You Can’t. Since that time, as the article points out, things have gotten out of hand, the Obama archetype has been co-opted, remixed, exaggerated, attacked, and generally taken on a life (many lives) of its own; good, bad, and ugly.

That’s the way the web works. Something grows at exponential speeds, and then branches off into a cornucopia of interrelated entities, each containing some part of the original, and no one can control it. Not even a Barak Obama or his campaign – they can only hang on for the ride.

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