Clue Train Manifesto
January 15th, 2008 Richard Posted in web 2.0, web and new media, web-transformation |
The clue train manifesto; written by Chris Locke, Rick Levine, Doc Searls, and David Weinberger, to me, captures those things that are most promising and potentially transformative about the World Wide Web. It is a classic written about 1000 years ago in web years (1999), so, one interesting issue, is the extent to which the manifesto has served to predict the future. In some ways, I believe it is profound and prophetic. Of course many think it’s just a bunch of high-falutin’ mumbo-jumbo hype. Look over the 95 theses and see what you think.
January 16th, 2008 at 4:11 pm
Title: I think the “95 Theses” idea is a very clever comparison: a new kind of literacy that allows more personal knowledge and relationships instead of one intermediated by an often-greedy monopoly.
Indeed, a lot of what they’re saying seems to me the continuation of centuries-long trends. But that could be observer bias.
7. Hyperlinks subvert hierarchy–except that we want an IA as well–how do we deal with this tension between the organic form and the hierarchic one? I think that so far we seem to be having different genres, conventions, that help us make sense of both–e.g. what organization do we expect from blogs? from e-commerce sites? from wikipedia? from a library or other database focused site? etc.
January 21st, 2008 at 7:18 pm
Admittedly, I thought the 95 Theses, a bit redundant. While reading I kept thinking, “well, yeah” and “duh”, quite frequently. With all due respect, I think this speaks to the fact that this was written in 1999 and it was my first exposure to it. My point being, many of the 95 Theses have already come to fruition, and those that have not are close to becoming harsh reality.
As a good little webby does, I wanted to *learn* more, so I continued reading the introduction and first chapter. The following paragraph from the Intro mirrors my thoughts after reading 95 Theses:
“… They are spawning new perspectives, new tools, and a new kind of intellectual bravery more comfortable with risk than with regulation. The result is not just new things learned but a vastly enhanced ability to learn things. And the pace of this learning is accelerating.”
January 21st, 2008 at 11:40 pm
I would agree that most of these have come to fruition (Y2K) but there are some such as 86 which talk about knowing your “target market” that are still relevant. Again I am speaking from a bias viewpoint in healthcare because of my work as a nurse; but some hospitals I have worked in are just beginning to allow their nursing staff to have access to the web at work. I often found it interesting that as a nurse we’re expected by our organizations to deliver top notch quality care that is based upon current evidenced based practices, however, administrators were reluctant to provide the most accessible information there is through the internet. In the meantime some staff have to rely on outdated books or journal that happen to be laying around the nursing unit. Some organizations I believe are still stuck on using the intranet just for administrative purposes and have not come to realize the full power of the dark side.
January 22nd, 2008 at 9:49 am
I think its been prophetic but I also think we’re not all the way ‘there’ yet. We do have a LOT more power as consumers as a result of the Web - take the Apple iPhone price drop for example. In 1999 there is little to no chance that consumers would have been able to organize enough ‘commotion’ to get Apple to give out rebates.
The interesting thing to me, though, is if we move closer to the kind of open ‘conversation’ that the Manifesto describes - can large organizations continue to thrive..? Look at an organization like Google which I think was a new kind of company when they started - their motto ‘Do no evil’ certainly rang true with people. However, as they’ve grown into a monstrosity of an organization it seems it has been difficult to keep that same type of viewpoint and open conversation going. I think in the long run we either shed huge corporations or the entire marketplace and the way things work simply has to become something entirely new - which is some of what the Manifesto is saying, but I think that kind of HUGE shift in paradigms is probably still a long way off.
January 22nd, 2008 at 12:08 pm
In some ways the most basic question, I think, is whether there is a Malthusian limit to our ability to understand information or whether we can adapt to more and more. On the limit side there is the fact that we have the same cells and all that that we always have had, human nature is what it is, and even if medications can improve our capacity for learning and working (consider the accounts of students using Ritalin to improve their study efforts, then imagine if you could target changes to small areas of the brain) will they always be limited by the biological substrate?
On the other hand there is the fact that we have been learning more and more over time. Consider that a thousand years ago a master’s degree involved studying the quadrivium, which included arithmetic (seriously: see an example at
http://mathdl.maa.org/convergence/1/?pa=content&sa=viewDocument&nodeId=1293&bodyId=1426 ) and Euclid. So a few 20-year-olds knew as much arithmetic as half of 10-year-olds today, partly because of improved technology (arabic numerals) and wider access to information (printing press). Similarly, there is much debate about changes that literacy has on individual humans and on societies ( http://www.languagehat.com/archives/002997.php ). Imagine how much greater a difference more advanced technologies could have on what we can “handle”!
So I think it’s an open question how long this rapid growth can continue, and also whether such growth will stratify society further. (If people in upper classes are designing a new level of information, what happens to the people in the lower classes? Previous development has often allowed the lower classes to experience improved QOL, but lately in the U.S. we are seeing e.g. larger income spreads.) Also, will some combination of the two possibilities occur (unlimited growth built on limited substrates requiring a break into some new way of knowing), leading to a Vinge-Kurzweil information/technology singularity?
January 22nd, 2008 at 1:40 pm
The 95 theses is repetitive but it establishes one of the most important concepts of buisness. Communication is important. Without proper communication between the customer and the company the company can go under. To keep a buisness operational, the company must establish proper communication that both the customer and company can understand. Becoming personal with a customer improves the overall performance of the company.
January 22nd, 2008 at 2:06 pm
I have to agree with Holli on this one - as I read through it, it seemed like most of the statements were as plain as statement #3 - “Conversations among human beings sound human. They are conducted in a human voice.” Very prophetic.
I did find #13 somewhat interesting. I think this statement is evidenced by things like Fortune magazine’s top 100 employers lists. It’s as if employment is a product that can be reviewed.
January 22nd, 2008 at 9:24 pm
Michelle, deep thoughts.
Gonna be brief right now due to being up since 4:30am EST and have been in 4 states (via train) and doing focus groups and user interviews.
43 thru 49 ring out loud for me (they surround intranets). What I currently deal with witin a corporate environment is the lack of “idea” of what an intranet can be. Just like a typical corporate intranet, it is bogged down with “hey, put this out on the site”. Specifically, the portion I deal with, is all referential information for customer-facing employees to use to work daily. It’s collaborative in the slimmest measure.
My brain is dead so that’s it for now.